David Ross founded the Reviver Entertainment Group in 2011 because as he says, “aside from my family, there is nothing that I’m more passionate about than music.” It is this passion, along with vision and a bit of luck, that has resulted in the company’s exponential growth, which today sees it as one of the country’s leading independent record label groups.
At the age of five, David’s father Moe Shulman, then London Records’ head of Promotion and Marketing, introduced David to the Rolling Stones. It was something that would stick with David for his entire life. It was at this young age that his love affair with music was born. He spent his free time studying guitar and trumpet – he was smitten. David knew what he wanted to do with his life, and at seventeen David’s professional career began in the industry he adored.
The first job that David landed in the business was as an intern at New York’s Alpha Distributors, one the most recognized and profitable independent record distributors in the New York/New Jersey/Pennsylvania/New England area. At Alpha, David represented various labels, including A&M, Motown, Arista, Vanguard, Boardwalk, and Tomato Records. He promoted The Police, Stevie Wonder, Whitney Houston, The Grateful Dead, Joan Jett, Barry Manilow, Philip Glass, Lionel Richie, Diana Ross, and many more.
David’s executive career began in 1985. As VP of Rock Promotion at RCA Records, David worked there to help break bands, which lead to opportunities at Atco/East West Records, and Zoo Entertainment, where he worked with Bruce Hornsby, Love and Rockets, the Eurythmics, Kenny Rogers, Rick Astley, Hall & Oates, The Judds, Dirty Dancing, Simply Red, and many more. As Vice President of National Promotion at Zoo Entertainment, David set up strategies and assisted in launching the careers of Matthew Sweet and Tool.
After running the sales team at CMJ (College Music Journal), David was recruited in 2003 by Vertis, a $1.8B pre-media and printing corporation. As Vice President of Entertainment Sales and Business Development, David hired and managed a team of 25 members in four locations for the SonyBMG Music Worldwide Entertainment account ($15.5M). He also secured upwards of $1M in additional business opportunities. It was during these next few years that David worked to establish his vision – an independent record label that could put the artist first.
Through its now eight-year history, David expanded the label from a one-man operation to a dedicated team of 14 full time staff. He started the label with two charity records, securing his first artist signing two years into initial operations. Today, the Reviver Entertainment Group – whose holdings now include Reviver Records, DavMo Records, Reviver Label Services, Reviver Films and Reviver Legacy – houses a variety of prime grade talent. Renown artists including Big & Rich, Thompson Square, David Lee Murphy, as well as No. 1 hitmaker Michael Tyler, call Reviver home. The label additionally features talented singer/songwriters Tenille Arts, Aaron Goodvin, as well as Reviver newcomer Julio Eglesias Jr.
Reviver Legacy is home to upcoming releases from The Carter Family and John Carter Cash. Rock and Roll Hall of Fame member Little Anthony’s 2014 autobiography My Journey, My Destiny was spearheaded by David on the imprint. More recently, David oversaw a joint venture between Reviver Records and Kenny Chesney’s Blue Chair label for the release of David Lee Murphy’s album No Zip Code, which included the award-winning David Lee Murphy/Kenny Chesney tune “Everything’s Gonna Be Alright.”
All in all, Reviver has celebrated four top-20 hits, three top-five hits, two No. 1 songs, three gold singles, and multiple ACM and CMA Awards, all led by David’s vision.