No stranger to record promotions Will – who covers the Northeast territory for Reviver – spent years being pitched music as a programmer at some impressive stations starting in Tampa at WRBQ and WQYK with stops at WNEW NY, WCAT Harrisburg and WFRE Frederick. After 16  years in programing he decided to swap sides of the desk and began working independent records. “Promoting independent artists takes special skills and a certain temperament” says Will, “you need  passion and persistence in abundance.” He continued down the promotion path at RPM and perhaps the most iconic indie label ever I.R.S.  When not chasing down programmers Will can probably be found in pursuit of fish, another endeavor that takes a certain temperament.